
King Alfred regeneration project
We’re asking for your thoughts on the proposed designs for the new King Alfred Leisure Centre and improvements to the surrounding area.
We want to hear from everyone, whether you currently use the centre, are part of a sports club, live nearby or are simply interested in using the new facility in the future.
Your feedback is really important. It will help us understand how the proposals might affect people and guide the decisions we make next.
Why this change is being considered
The King Alfred Leisure Centre is an important place for sport and leisure in Brighton & Hove, and it's the biggest facility of its kind in the west of the city.
But the current building is outdated and expensive to run and maintain. That’s why we started a new project in 2022 to replace it with a modern facility that better meets today’s needs.
The proposal
After speaking with the public and looking at possible sites across the west of the city, Cabinet decided last year to build the new facility on part of the current seafront site.
We’ve now appointed Alliance Leisure to help lead the project. They’ve brought together a skilled team with the right experience to move things forward.
The team’s plans include building a new, modern leisure centre at the western end of the current site. They also want to improve the surrounding public space to create a welcoming destination for both residents and visitors, while making sure it fits in well with the local area.
Have your say
Please take our survey to share your views on the design proposals for the new King Alfred Leisure Centre and the regeneration of the surrounding area. The survey will take around 10 minutes to complete.
Have your say until Sunday 2nd November.
In addition to the online survey, we're holding a series of in-person events which are open to everyone who'd like to attend.
Phases
Design proposal engagement
Please take our survey to share your views on the design proposals for the new King Alfred Leisure Centre and the regeneration of the surrounding area. The survey will take around 10 minutes to complete.
Have your say until Sunday 2nd November
Take a look at our King Alfred regeneration project privacy notice for information on how we collect, store and process your data.
Other ways to participate
From Thursday 9 October to Sunday 2nd November, we're holding public exhibitions at the current King Alfred Leisure Centre where the designs can be viewed.
We have also arranged sessions where members of the design team will be available at the exhibition to discuss the proposals and answer questions. These are scheduled as follows:
- Thursday 9 October from 3pm to 8pm
- Friday 10 October from 1pm to 7pm
- Saturday 11 October from 8.30am to 12.30pm
These sessions will provide opportunities for current users of the King Alfred, as well as residents and the community more widely, to share their views during the formal consultation process.
Upcoming and ongoing events
Past events

Event date: October 11th, 2025 from 08:30 to 12:30.
King Alfred Leisure Centre

Event date: October 10th, 2025 from 13:00 to 19:00.
King Alfred Leisure Centre
2 registrants

Event date: October 9th, 2025 from 15:00 to 20:00.
King Alfred Leisure Centre
2 registrants
